Engineering that actually moves the needle
Hi, I'm Ishak. I build websites, apps, and systems designed to turn traffic into customers — with tracking, conversion data, and marketing baked in from day one.
Background
From New York to Australia
Education in New York
My background started in cybersecurity and systems engineering in New York — where I learned how software behaves when it actually matters: security, data, and real users.
8 years in Australia
Working professionally as a software engineer across startups and established businesses. The code I've written is in production today, quietly powering experiences for virtually anyone in Australia.
Experience
Built across pretty much every platform
If it runs code and a customer touches it, chances are I've built one.
Websites
Built to convert visitors into leads, not just look good
Desktop apps
Cross-platform tools built for real day-to-day work.
Mobile apps
iOS and Android apps from concept to App Store.
Kiosk apps
Self-serve kiosks for retail, hospitality and events.
POS systems
Point of sale software for cafés, restaurants and shops.
Custom software
Internal tools, integrations and back-office systems.
My Approach
Engineering that understands marketing
Most developers can build a site. Few can build one that knows how analytics, attribution, ad pixels, and conversion data actually fit together. That's where the real growth comes from.
Analytics-first
Deep understanding of tracking, attribution, and how data flows from a user click all the way to a business decision.
Marketing-aware engineering
Code is built knowing exactly how marketing, SEO, ads, and conversion tracking work behind the scenes.
Security mindset
A cyber security background means everything is built with privacy, performance, and protection in mind.
Got an idea or business that needs to grow?
Whether you need a new website, an app, or a system that ties your business together — let's chat.